Beth Mullaney is the Director of Business Development and a Managing Partner at Rankin McKenzie, LLC. As lead strategist for all business development and marketing initiatives at Rankin McKenzie, Ms. Mullaney networks extensively within the business community, acts as liaison for the firm’s sponsorship activities, and oversees the development and implementation of numerous internal policies and procedures.
In conjunction with the founders, Ms. Mullaney created the New Business Development role at Rankin McKenzie and was instrumental in doubling the firm’s size in less than five years. Her work recruiting CFOs and controllers, researching and implementing a new CRM tool, and spearheading the company’s rebranding initiative put in place the infrastructure and support needed to undergird this exponential growth.
Before signing on with Rankin McKenzie, Ms. Mullaney was a Senior Account Executive at a local agency, The Catevo Group, where her clients included Blue Cross and Blue Shield of North Carolina, Greer Laboratories, Sirchie, Audubon Environmental Services, and Cornerstone Therapeutics.
A native of Nova Scotia, Ms. Mullaney received a bachelor’s degree in commerce with a double major in marketing and human resource management from St. Mary’s University in Halifax, Nova Scotia. Soon after graduation, Ms. Mullaney moved to the United States and is still here enjoying the warmer climate.
- Joined Rankin McKenzie as the Director of Business Development and as a Partner in 2011. Became a managing partner in 2015.
- From 1999 to 2004, worked for Digiton, which became The Catevo Group from 2004 to 2010; during this time, Ms. Mullaney was promoted from Project Manager to Senior Manager of Market Research to her final role as Senior Account Executive. In this role, she managed a time- and labor-intensive direct mail campaign for BCBSNC, securing a rate of return of 18% (industry standard is 1-2%).
- From 1993 to 1998, participated in various sales and marketing initiatives as a pharmaceutical representative for Warner Lambert, Canada. Accomplishments include serving as a founding member of the company’s OTC Physician Detail Team and completing the Consultative Selling, Tactical Trade Negotiating, and ROSS Selling Skills courses.